When Irish Life engaged with us their brand ambition was to create a ‘single place for health & wealth’ for their customers. To progress this ambition we worked with Irish Life at both a strategic and an operational level, ensuring ambition and action were in total alignment.

Irish Life knew that change was needed to bring together the different parts of the business. Working with the Irish Life senior management team we facilitated the development of digital transformation building blocks like a new operating and governance model to drive internal efficiencies and ultimately enhance the external brand experience. This transformation created the capacity and infrastructure for Irish Life to offer a seamless customer experience for customers both online and offline.

Driving end-to-end online sales was an important metric for Ireland. This is challenging when asking people to purchase complex insurance products. Through a series of iterative designs we successfully enhanced and simplified the process to deliver greater performance and end-to-end conversation. But we didn’t stop there. Armed with the insights extracted by our performance team we identified opportunities to capture those customers not purchasing online and convert them via other offline channels. The creation of a seamless experience both on and offline has continued to drive Irish Life’s digital performance and brand experience.