Fáilte Ireland is Ireland’s national development tourism authority. It is responsible for developing Ireland's domestic tourism industry. As its digital partner, we were tasked with creating new digital experiences for both Discover Ireland and Visit Dublin that would encourage even more people to discover the amazing things to see and do across the country, helping everyone to make the very most of their holidays.
Discover Ireland- - Awwwards Mobile Excellence Award New website of the Year 2021 DBI Best Website 2022
- - Spider Awards Gold Lovie and People’s Choice for DiscoverIreland 2022
- - Lovie Awards B2C Website of the Year 2022
- - UK Digital Excellence Awards Travel & Leisure Website of the Year 2022
- - B2C Website of the Year 2022 - UK Digital Excellence Awards
Discoverireland.ie is the official tourism brand operated by Fáilte Ireland to promote domestic tourism within the the Island of Ireland. Their digital transformation roadmap included launching a new website, one that will be recognised as the trusted, ‘go-to’ source of high-quality information about holidaying in Ireland. The immediate aim of the site is to provide visitors with all the necessary details - from accommodation to activities and directions, for planning and having a brilliant and memorable time in Ireland.
To meet this challenge, we set about gaining a deep understanding of what inspired visitors to take a holiday, how they approached planning a break, and finally, how they might be guided to make the most of the experience when at their holiday destination.
We identified valuable insights and set about weaving them into a seamless journey for the visitor. This required a complex deployment of UX Design principles, progressive technologies, integration of industry content, alignment with a portfolio of experience brands, and a reframing of the way in which tourism industry members extract greater value from the digital platform.
When communicating your brand, every word and every image says something. The same is true for every little movement or interaction, how a page builds or how a button responds. Every detail of the Discover Ireland website design was considered and refined to ensure we delivered an experience that people could feel, be immersed in and respond to.
Expanding the Fáilte Ireland digital ecosystem is visitdublin.com, a truly imaginative website that perfectly captures the true spirit of Dublin. Visitdublin.com firmly positions Dublin as the capital city of Ireland and a primary holiday location for the domestic and international markets. The site is visually rich and interactive and is designed to invite, inspire and excite visitors.
The project’s success was defined by a highly collaborative relationship with the Fáilte Ireland teams across all levels - a relationship built on trust, openness and commitment. We trained key members of the Fáilte Ireland team in Agile processes and built a working culture together that empowered us all to positively engage with the insights, complexities, opportunities and challenges that a ground-breaking project such as this presented.
As part of Fáilte Ireland’s ongoing digital initiatives, they sought to deploy a new AI-powered capability on visitdublin.com.
“Fáilte Ireland is delighted to have All human as partners on the transformation of discoverireland.ie, a ‘go to’ site for the domestic holidaymaker. All human’s people, processes, quality of digital output, as well as their collaboration is highly commendable.”